PLB

Paula Louise Becker

Styling & Creative Concepts

Combining a strong visual sensibility with strategic thinking, hands-on fashion experience and a background in psychology. Based in Paris, available worldwide.

About

Focus

Fashion Styling
Creative concepts / Brand strategy
AI generated campaigns

Background

Psychology B.Sc.
Fashion school

Experience

Runway · Editorial · Celebrity · Campaigns · Commercial

Fields of interest

Fashion / Beauty / Luxury
Culture / Arts / Design
Clinical psychology / Human behavior

Background

The basics

From Kiel, Germany
Based Paris, available worldwide
Born 21.03.2004
Languages German native · English fluent · French conversational

Origin

Raised in Kiel on the Baltic coast. Sailing shaped me early: competitive since 2010, German national team in an Olympic class, World Championship starts. It taught me discipline, precision and calm under pressure.

Psychology

B.Sc. in Psychology at Kiel University, with clinical internships in integrative psychiatry. Understanding human behavior and emotion became the base of how I read people, brands and images.

Fashion

In 2024 I moved to Paris to study fashion design at Atelier Chardon Savard. Pattern making, sewing and silhouette drawing gave me the craft behind the look, and backstage work at Paris Fashion Week gave me the pace.

Styling & concepts

Since 2025 on set and on the runway alongside leading Paris stylists for luxury fashion and beauty houses. I hold an LVMH certificate. Today I work freelance and use AI as a tool to develop campaign concepts with a clear story.

Styling

Coperni SS26 show

full show on Vogue Runway

assisted Helena Tejedor

Casablanca SS26 show

full show on Vogue Runway

assisted Helena Tejedor

Zuhair Murad Couture SS26 show

earrings handcrafted by me · full show on Vogue Runway

assisted Helena Tejedor

Coperni FW25 campaign

assisted Helena Tejedor

Casablanca SS26 campaign

full campaign online

assisted Helena Tejedor

Zuhair Murad PreFall26

full collection on Vogue Runway

assisted Helena Tejedor

Hunter × Maison Kitsuné campaign

assisted Emmanuelle Ramos

Nomasei campaign

assisted Camryn Pessin

Kenia Os – Elle Style Awards

assisted Isa Greece

Kenia Os – PFW SS27

Casablanca · Revolve · BOF · Louboutin · Rabanne

assisted Isa Greece

Quen Blackwell – PFW Chanel

assisted Helena Tejedor

Angèle – Instinct album cover

assisted Helena Tejedor

Purple Magazine – Gucci special

assisted Helena Tejedor

Kseniya Lips

styled by Paula Becker

Beauty campaigns

assisted Emmanuelle Ramos & Rebecca Teldja

AI Generated Styling & Campaigns

Imaginary campaigns and styling concepts created with AI. Full content on Instagram, more & individualized on request.

AI generated styling

Every client is different. I work individually, around each person’s needs, to find the intersection between high fashion and who they really are. These five directions are only examples: ideas and starting points, not a limit. Every styling is tailored to the client, and the spectrum is far wider than what is shown here.

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